affilinet UK's launch in November 2005 challenged the UK's Affiliate Marketing sector with its introduction of a unique, high quality and strategic service approach for selected top-end clients.
Utilising its superior technology, the business is creating a quality network of high performance affiliate programs with both clients and publishers being carefully selected before receiving a highly-individual and specialised service. In return, clients are charged a 30 per cent flat rate performance-based commission, reflecting the service levels they receive, and are not invoiced traditional set-up or monthly retainer fees.
Founded in 1997, affilinet is Europe's most experienced service provider in affiliate marketing. As a subsidiary of AdLINK Internet Media AG, Europe's leading independent provider of online marketing solutions, and ultimately its holding company, United Internet AG, affilinet is firmly at the forefront of delivering cutting-edge technology and customer service within this rapidly-expanding online marketing sector. The launch of affilinet UK represented the first stage of its ongoing European expansion plans, which has since seen the acquisition of leading French Affiliate Network CibleClick as well as offices opening in Spain and the Netherlands.
Established in 2002, buy.at is the UK's leading affiliate marketing network. buy.at drives online sales growth for over 200 of the biggest brands across all sectors through its leading network of 9,000 good quality affiliates, supported by bespoke industry leading commercial and technical innovations. Having pioneered the idea of an 'open network', buy.at ensures that its clients build strong relationships with leading affiliates, managing their brand more effectively. Clients include AA, Butlins, Carphone Warehouse, Capital One, Egg, John Lewis, M&S, Powergen, Sky, T-Mobile and Virgin Media.
buy.at has experienced 250% growth in turnover year-on-year since 2004. In March 2006, buy.at secured its future growth following a £7.3 million investment from dfj esprit. Bruce McLaren, renowned for leading Advertising.com as International CEO to a successful sale to AOL Time Warner, was appointed Chairman. Former match.com MD Kevin Cornils was recruited as CEO. In September 2007, buy.at was revealed as the UK's ninth fastest growing technology company in the Sunday Times TechTrack. buy.at, acquired by AOL in January 2008, now operates as a wholly-owned business unit of Advertising.com, part of AOL's Platform-A organization.
