Jon joined Yahoo! December 2010 as Head Search and Display Account Management UK and Ireland. Specifically Jon’s focus for 2011 will be implementing the Microsoft and Yahoo! Search Alliance in the UK, working closely with media agencies and digital advertising clients on the benefits of this industry changing partnership.
Jon is recognised for his knowledge and experience within the search marketing in the UK and Europe. He is a regular speaker and moderator at digital conferences worldwide and heavily involved in the global search community. He’s also a member of SES’s (Search Engine Strategies) Global Advisory Board.
Jon has contributed to and written several white papers on search marketing research and industry trends and best practice guides on Paid and Natural Search optimisation and has been a leading figure for industry bodies such as SEMPO, IPA and IAB.
